Adopting the best Online Brand Protection Strategy depends upon various factors such as,
- The distinctiveness of the brand,
- Its vulnerability,
- The mode of conducting business – whether online/offline,
- The nature of business,
- The class of consumers and so on.
For example, a financial or an e-commerce company or a business which is conducted completely online requires a stricter and highly efficient Online Brand Protection Strategy than a business which is conducted offline. Improper and inadequate Online Brand Protection may result in various cybersquatters / violators/ infringers illegally and unauthorizedly usurping the brand name or the competitors taking advantage of the online absence and indulging in fraudulent/illegal activities such as replicating the website, resulting in misrepresentation of the brand.
In such a scenario, a genuine consumer looking for details about the brand may be lead to these false and misleading websites. They might also be forced to believe that those bogus websites belong to the original brand owner and mistakenly buy products from such bogus website. Such a case might result in the original brand/Domain owner, losing enormous revenue and business, face litigation threats and more importantly lose the reputation that has been built around the brand.
Adopting the Online Brand Protection strategy is the most important thing a company ought to do to protect its brand from being violated /threatened online. It is the duty of every brand-owner to make sure that steps are taken to protect their brands and prevent the brand from being infringed.
We, at Domain Name Disputes India, India’s first consultants on Online Brand Protection, understand the importance of your business and the need for an efficient way of protection. Our online brand protection strategy for each company is unique and different. We understand the potential risks that an organization can face the type of threats that are likely to affect your reputation and the cost effective and efficient solutions to combat those threats. Our Online Brand Protection strategies are unique and are personalized to suit the need for each organization and the online threats they are likely to face.
Being the pioneers in the field of online Brand Protection, Domain Name Disputes India can assure that your brands are in the safe-hands. You Project – We Protect.