DOT BRAND Applications Review – 1

Written by Karthik Murthy on . Posted in Uncategorized

As promised in the previous post, following are the .DOT BRAND Applications that have been filed by more than one Applicants.  The Internet Corporation for Assigned Names & Numbers (ICANN) had released the list of 1936 Applications for the new Generic Top Level Domains (New gTLD’s).

.DOT BRAND NUMBER OF APPLICANTS
ACCOUNTANT / ACCOUNTANTS 2
APARTMENTS 2
APP 13
ART 10
AUCTION 2
AUDIO 2
AUTO 4
BABY 6
BANK 2
BAR 2
BASEBALL 2
BASKETBALL 3
BEAUTY 3
BET 4
BINGO 2
BLOG 9
BOATS 2
BOOK 9
BOX 2
BROADWAY 3
BROKER 2
BUY 5
CAM 2
CAREER / CARRERS 2
CARS 3
CASA 3
CASINO 4
CHARITY 2
CHAT 4
CHURCH 2
CITY 3
CLICK 2
CLOUD 7
CLUB 3
COACH 2
COLLEGE 2
CONSTRUCTION 2
CORP 6
COUNTRY 2
COUPON / COUPONS 4
CPA 6
CRICKET 3
CRUISE / CRUISES 3
DATA 3
DDS 2
DEAL / DEALS 4
DELIVERY 2
DESI 2
DESIGN 8
DIET 3
DIRECT 2
DIY 2
DOCS 2
DOCTOR 3
DOG 3
DOT 2
DRIVE 2
EARTH 2
ECO 4
EXPERT 2
EXPRESS 2
FAMILY 3
FAN / FANS 2
FASHION 4
FILM 3
FISH 2
FIT 2
FLOWERS 4
FOOD 3
FOTBALL 2
FORSALE 2
FORUM 3
FREE 5
FUN 3
FURNITURE 2
FYI 2
GAME / GAMES 6
GARDEN 3
GAY 4
GIFT / GIFTS 4
GLOBAL 2
GMBH 6
GOLD 2
GOLF 4
GOO 2
GRATIS 2
GREEN 4
GROCERY 2
GROUP 5
GAURDIAN 2
GUIDE 2
HAIR 2
HEALTH 4
HELP 3
HOCKEY 2
HOME 11
HOSTING 3
HOT 3
HOTEL / HOTELS 9
IMMO 4
INC 11
INSURANCE 4
JEWELRY 2
JUEGOS 2
KID / KIDS 3
LATIONO 2
LAW 6
LAWYER 2
LIFE 3
LIVE 3
LIVING 2
LLC 9
LLP 4
LOAN / LOANS 3
LOL 2
LOVE 7
LTD 7
LUXURY 2
MAIL 7
MARKETING 3
MBA 3
MED 4
MEDIA 3
MEMORIAL 3
MOBILE 3
MOM 3
MOTO 2
MOVIE 8
MUSIC 8
NEWS 7
NOW 6
ONE 2
ONLINE 6
OSAKA 2
PARTY 2
PET / PETS 3
PHOTO / PHOTOS / PHOTOGRAPHY 4
PIZZA 4
PLACE 2
PLAY 4
PLUS 2
POKER 4
PROPERTY 3
RACING 3
RADIO 4
REALESTATE 4
REALTY 2
RENT / RENTALS 3
RESTAURANT 4
REVIEW / REVIEWS 3
RIP 3
RUGBY 2
RUN 2
SALE 5
SALON 4
SAVE 2
SCHOOL 4
SEARCH 4
SECURE / SECURITY 5
SEX/ SEXY 3
SHOP / SHOPPING 11
SHOW 4
SITE 5
SOCCER 4
SPA 3
SPORT / SPORTS 3
SPOT 3
SRL 2
STORAGE / STORE 9
STREAM 2
STUDIO 2
STYLE 5
SUCKS 3
TAXI 4
TEAM 4
TECH 6
TENNIS 4
THEATER 2
TICKETS 5
TIRES 3
TRADING 2
TUBE 3
VEDIO 4
VIP 5
VOTE / VOTING 3
WEB 7
WEBSITE 3
WEDDING 3
WEIBO 2
WINE 3
WORL” 2
WOW 3

As you can note, the largest number of Applications have come for the expression “APP” with thirteen (13) Applicants contesting for the .APP domain name.  It is also surprising to note that Apple Inc., is not one of the Applicants for the same.

Second in this list is three expressions : “.HOME”, “.SHOP/.SHOPPING”, .INC.  with 11 Applicants for each .BRAND extension.  Third in this list comes the expression “.ART” with ten companies applying for this extension.

It is rather surprising to note that expressions such as .WEBSITE / .WEB / .COMPANY does not figure among the top three.  It is also suprising to note the Apple Inc has just applied for one gTLD “.APPLE”, while google has applied for various extenions such as “.YOUTUBE, . GOOGLE, .DOCS” Etc.,

Further, both Microsoft Corporation and Google has applied for .DOCS extension.  It remains to be seen who will be emerging as the winner in this .DOT BRAND fight for .DOCS.

Karthik is the Director of Domain Name Disputes India and a Master’s Degree Holder in Intellectual Property & Technology Law at the National University of Singapore. Domain Name Disputes India, are India’s first consultants dealing exclusively with Online Brand Protection & Domain Name Disputes. Domain Name Disputes India offers its clients detailed online brand protection strategies and solutions to protect them from online frauds, cybersquatting, sale of counterfeit goods etc., To know more, please visit www.domaindisputesindia.com., call me @ +91 9840477744 or mail me at [email protected]

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